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The New Cultural Economy of the New Zealand All Blacks – Although New Zealand exists as a small (pop. 4.3 million), peripheral nation in the global economy, it offers a unique site through which to examine the complex, but uneven, interplay between global forces and long-standing national traditions and cultural identities. This book examines the profound impact of globalization on the national sport of rugby and New Zealand’s iconic team, the All Blacks. Since 1995, the national sport of rugby has undergone significant change, most notably due to the New Zealand Rugby Union’s lucrative and ongoing corporate partnerships with Rupert Murdoch’s News Corporation and global sportswear giant Adidas. The authors explore these significant developments and pressures alongside the resulting tensions and contradictions that have emerged as the All Blacks, and other aspects of national heritage and indigenous identity, have been steadily incorporated into a global promotional culture. Following recent research in cultural studies, they highlight the intensive, but contested, commodification of the All Blacks to illuminate the ongoing transformation of rugby in New Zealand by corporate imperatives and the imaginations of marketers, most notably through the production of a complex discourse of corporate nationalism within Adidas’s evolving local and global advertising campaigns.

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New Zealand Business and Investment Opportunities Yearbook (World Strategic and Business Information Library)

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New Zealand Banking & Financial Market Handbook (World Strategic and Business Information Library)

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New Zealand continues to lead the rankings for the Ease of Doing Business and for Starting a Business respectively. New Zealand has an open-market economy, a stable political system, and has been recognized as one of the world’s least-corrupt countries. This allows businesses to operate with confidence in New Zealand. Exporters to New Zealand should be prepared to adapt their business model to suit the nation’s small population and geographic isolation. New Zealand consists of several islands. The North Island and South Island, and a number of smaller islands with the capital and Government based in Wellington in the North Island. The resident population is approximately 4.4 million. New Zealand has an efficient market driven economy capable of delivering benefits to investors including business stability, extensive free trade agreements and active government support for investment. CEO.